CAMPAIGN
STAMPED FOR DISCOVERY: TASMANIA
An always-on total audio ecosystem that reveals the hidden layers of Tasmania.
Each story becomes a stamp of transformation – intimate, raw and unexpected.
BRANDED CONTENT STAMPS
THE SOUL
Tasmania doesn’t just look different; it makes you feel different.
Branded Content takes audiences deep beneath the surface – uncovering the hidden layers of Tasmania that don’t just look different, they make you feel different.
SONIC & SOCIAL STAMPS
THE ICONS
The reasons people look.
Social & Sonic assets capture the moments that catch the eye – drawing attention, igniting curiosity and inviting travellers to take a closer look.
PSYCHOGRAPHIC STAMPS
THE SURROUNDS
The reasons people book.
Hyper targeted, always-on creative taps into the mindsets of different travellers – showing them the depth they didn’t know they needed and giving countless reasons to book.
IMMERSIVE DISCOVERY STAMPS
STRETCH OPTION
Tasmania invites travellers to go deeper.
Extraordinary moments surface in unexpected places - glimpses of the island that spark curiosity and pull you closer.
THE SOUL - BRANDED CONTENT STAMPS
A 5-part branded travel series with Tourism Tasmania and LiSTNR
Jack Post has found himself at a crossroads – and the only way forward is to take a breath and go deeper. His journey leads him to Tasmania, where the air is different, the people are unexpected, and every encounter has the power to transform.
Across five episodes, Jack is guided by locals into wild nature, food and wine, deep history, bold creativity and sustainable ways of living. Each story becomes a stamp of transformation – intimate, raw and unforgettable.
With humour, curiosity and honesty, Jack brings listeners along for the ride – and with immersive soundscapes woven throughout, you don’t just hear Tasmania… you feel it.
THE ICONS - SONIC & SOCIAL STAMPS
ALWAYS ON AUDIO AMPLIFICATION AND SUPPORTING SOCIAL
Harness distinctive audio and dynamic visuals to drive engagement across branded and seasonal campaigns, ensuring the series stays in the spotlight all year round, no matter where audiences listen, scroll or share.
SONIC STAMPS
A sonic “stamp” is the recurring audible signature for the series, brought to life in two ways.
Audio Amplification of Content
First, audio trailers feature highlight packages from each episode, refreshed every two months across broadcast and digital audio with a strong call-to-action.
Audio Amplification of Brand
Second, ASMR drops capture the textures of Tasmania itself – forest winds, fire crackles, sizzling pans, carving wood, buzzing bees, crashing waves – transforming everyday listening moments into a breath of fresh Tassie air, leading back to a strong call-to-action driving back to book their next holiday to Tasmania.
SOCIAL STAMPS
A suite of organic and paid social assets fronted by Jack Post and Tassie locals rolls out at launch across TikTok, Instagram and YouTube, amplifying episodic content and the overall series.
EXAMPLE CONTENT SLATE
*Final content slate subject to change
FULL BRANDED CONTENT OVERVIEW
THE SURROUNDS - PSYCHOGRAPHIC STAMPS
Tasmania is a world of its own. With so much depth and diversity, it’s far from “one size fits all” - so why should your media be?
Our targeted digital vertical ensures contextually relevant, personalised creative reaches the right people, aligned with their unique passions and travel mindset.
Throughout the year, our Creative Services team will craft bespoke creative designed for four key audience segments, ensuring each receives a message that feels personal, timely, and relevant:
Drawn by curiosity and the promise of discovery. Creative here sparks excitement around Tasmania’s “must-do” highlights, cultural icons, and first-visit essentials.
The Curious Explorer
FIRST-TIME VISITORS
They’ve been before and want to go deeper. Creative focuses on food, wine, culture, and immersive experiences that uncover the “next layer” of Tasmania.
The Depth Seeker
RETURN VISITORS
Discerning travellers looking for luxury, wellness, and sustainability. Creative highlights premium, curated experiences with a purposeful edge.
The Conscious Connoisseur
PREMIUM / LUXURY SEEKERS
Travellers who value connection and shared moments. Creative celebrates family-friendly adventures, group activities, and experiences that create lasting memories.
The Memory Maker
FAMILIES & LARGER GROUPS
This approach ensures the right creative connects with the right audience at the right time – maximising cut-through, engagement, and bookings.
FULL AUDIENCE SEGMENT MAPPING
STRETCH OPTION - IMMERSIVE DISCOVERY STAMPS
Branded episodes go deeper; captured in-situ, Jack and his guests are immersed in Tasmania’s mountains, kitchens, waterways, and cultural spaces. These authentic, on-location moments are filmed and amplified across social channels, creating rich, compelling content that sparks curiosity and inspires discovery.
An optional out-of-home partnership (at TTAS cost) can further extend the impact - reaching audiences in their everyday routines. QR codes on static and digital street furniture, paired with X-Track video amplification, turn ordinary commutes into unexpected invitations to explore Tasmania.
Together, these layers transform daily touchpoints into immersive experiences - seamlessly linking inspiration with action.
CONNECTIONS MAP
It all circles back to one thing: an always-on total audio campaign designed to keep Tasmania in the ears, minds and plans of travellers.
A Day in the Life of a Conscious Connoisseur
She wakes up and scrolls TikTok /Instagram and sees a social stamp sketch from Jack Post driving to the branded series
WAKE
Spots an OOH panel with QR code and scans to discover the branded series on LiSTNR.
COMMUTE
Receives personalised psychographic stamp content, aligned to her passions (luxury, wellness) and driving her to book her next holiday to Tasmania.
WORK
Encounters
X-Track TV with bold video assets reigniting curiosity in the series.
COMMUTE
Tunes into broadcast radio and hears a sonic stamp driving awareness and listenership for the Stamped for Discovery: Tasmania branded series.
IN CAR
At home, she’s listening to a podcast when a sonic stamp audio trailer for the branded series plays - complete with a clear call-to-action encouraging her to download and stream Stamped for Discovery: Tasmania.